Report 2021

Business model and value creation model

Our business model is based on the basic principle of the fastest possible reaction to customer needs. The principle is particularly important for the Extruded Products Segment and the Flexible Packaging Segment, which carry 100% of production activities based on specific orders, and the competitive advantage results from the ability of proper customer needs identification, fast reaction to market changes, high effectiveness of the production process, as well as accurate investment decisions.

Slightly different are the activities of the Aluminium Systems Segment, which has its own product portfolio comprising a number of aluminium joinery systems as well as external aluminium roller-shutters. Nevertheless, also in that Segment the basic advantage results from the proper identification of customer needs and market situation, as well as adequate product offer adjustment.

Read also:


The Segments operate based on the available capitals – financial, human, intellectual, production, social and natural – and are assisted and influenced by a number of stakeholder groups. Thanks to effective utilisation of the capitals, value is created for the respective stakeholders.

The business model of the Capital Group has been adjusted to the current market situation and, in the opinion of the Management Board, it is not going to change significantly in the event of the possible climate changes. This results from the fact that the Capital Group companies operate in areas which support the climate protection activities and circular economy. Both the Extruded Products Segment and the Aluminium Systems Segment have founded their offers on modern solutions based on aluminium, supported carbon footprint reduction (reduction of emission by way of reducing the weight of vehicles and improving energy efficiency of buildings), and also worked for the increased waste recovery and re-use. As regards the Flexible Packaging Segment, thanks to the reduction of packaging weight and simplification of their structure, the recycling capacity is improved, which supports the strive for reducing the quantity of solid pollutants in the form of plastics and hardly-recyclable laminates.

This means that the strive for transformation of the European economy to the zero-emission model may become a chance for development of the particular companies of the Capital Group. The opportunity results from the possible higher demand for aluminium elements in the automotive and transport sector (Extruded Products Segment) or architectural solutions (façade, door-and-window, and roller shutter systems), which support the energy efficiency of buildings.

We have observed demand on environment- and user-friendly buildings, which are energy efficient, passive, durable and resistant to variable climate conditions, such as violent winds, intensive rainfalls, strong sunlight or droughts. Therefore, we also see a potential for the Aluminium Systems Segment development in that area.

Another area is the production of flexible packaging, which is now undergoing very important market changes resulting from the pressure on environmental protection, costs savings, food safety, as well as legislative changes. The strive to lower the impact on climate change results in the necessity of introducing new forms of laminates to the market, i.e. mono-structures characterised with lower weight and higher homogeneity. Packaging made of polypropylene or polyethylene films developed by Alupol Packaging are fit for recycling and fulfil the basic assumption of circular economy. Despite the observed pressure on plastic packaging, the position of such type of packaging is not threatened, which will continue at least in the coming few years. It may be concluded that flexible plastic-film-based packaging protects packed food as no other packaging, extending the food shelf-life, which translates into lower emissions in the whole product life-cycle. That creates an opportunity for further development of the Flexible Packaging Segment.